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SHANE BARRY CREATIVE

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CHRISTY TURLINGTON–UNORDINARY WOMEN CAMPAIGN

2021 Campaign and identity creation featuring Christy Turlington Burns and a cast of accomplished women.

Lafayette 148 New York leads the industry with this empowering women, brand building, integrated marketing campaign that celebrates diversity, authenticity and building women up – digital, social, strategic ecommerce, performance marketing, moving image, print, and identity creation.

Campaign Creation, Art Direction + Identity: Shane Barry

UnordinaryWomen Concept: Amy Gray

Photography: Alexandra Nataf

Stylist: Laura Ferrara

Video DP: Andy Swartz

Still Life Photography: Josephine Schiele

Producers: Jenny Friedberg + Karen Tighe

Digital + Logo Graphic Design: Lauren Subers, Print Graphic Design: Brenda Gates

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© 2025 Shane Barry. All rights reserved.