Escape the heat of the city with this cool palette of sustainable get-away-essentials. The summer campaign for Lafayette 148 New York — Video, direct mail (catalog featured), digital, social, integrated marketing.

Art Direction + Campaign Curation: Shane Barry

Campaign Concepts, Casting, Locations: Shane Barry and Emily Smith

“Kind–Fabric Name” and Sustainable Content Strategy: Amy Gray

Campaign Cast: Heather Kemesky with Amira Pinhiero, Ruby Campbell, Tilda Lindstam

Video DP: Theo Stanley

Studio Fashion Photography: Lara Jade

Location Fashion Photography: Francis Catania

Still Life Photography: Rachel Watson

Producer: Karen Tighe

Print Graphic Design: Brenda Gates