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SHANE BARRY CREATIVE

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DE BEERS JEWELLERY GLOBAL REBRANDING

LVMH and De Beers collaborate to create the premier global diamond jewellery brand. 

'Natural Beauty' Company repositioning concept to build De Beers Jewellery brand awareness and drive business through 360° company rebranding including, 'Natural Beauty' concept, corporate identity, all global advertising/photography, print, digital design and new brand signature.

Creative Direction: Paul Barry and Shane Barry

De Beers ‘Natural Beauty’ advertising campaign
De Beers ‘Magic Moments’ advertising campaign
De Beers Bridal advertising campaign
De Beers 'Natural Beauty' brochure direct mail
De Beers Master Diamonds digital campaign
De Beers Master Diamonds digital campaign
De Beers Talisman brochure direct mail
De Beers ‘Natural Beauty’ Advertising Overview
De Beers ‘Natural Beauty’ advertising campaign
De Beers ‘Natural Beauty’ advertising campaign
De Beers ‘Natural Beauty’ advertising campaign
De Beers brand signature design
De Beers ‘Natural Beauty’ advertising campaign
De Beers launch brouchure direct mail
De Beers 'Natural Beauty' store front
De Beers 2011 advertising campaign
De Beers ‘Natural Beauty’ advertising campaign

© 2025 Shane Barry. All rights reserved.