INTRODUCING ATLS – SUMMER 2025: Premium Athleisure Wear, Brand Identity Creation.

ADDITIONAL WORK: Photo Art Direction, Image Curation, Locations, All Set and Shoot Concepts (Indian Summer + Swim + Glass House) by Shane Barry.

Casting: Shane Barry and Emily Smith.

Photographers: Jody Rogac, Nick Hudson, Chloe Horseman, Tiffany Brodman, Menelik Puryear.

Lafayette 148 NY celebrates the harmonious meeting of art and nature in this season campaign captured in New York City’s Central Park and an industrial art gallery space; 360° Brand Campaign, digital, moving image, social, print.

Website Redesign collaboration with Gotham Agency: Hans Dorsinville, Simon Doubaire and Quentin Chastagneret.

Art Direction + Campaign Curation: Shane Barry

Concepts + Model Casting: Shane Barry + Emily Smith

Models: Laura Morgan, Varsha Thapa, Sylke Golding

Photography: Su Mustecaplioglu

Video DP: Nick Bean

Producer: Karen Tighe

In-house Print Graphic Design: Brenda Gates, In-house Digital Design: Rafael Penagos

The rules of style, rewritten.

Brand building editorial fashion stories, for Lafayette 148, shot in various considered locations that speak to the season and the companies architectural, artistic, New York heritage. Digital, video, social and print/direct mail campaigns.

EVENING DRAMA SHOOT – Art Direction, Casting + Campaign Curation: Shane Barry, Concept, Locations: Shane Barry and Emily Smith / Model: Nuri Son / Photography: Chloe Horseman / Stylist: Michael Cook / Producer: Catherine Crate.

FALL 2022 BRAND VIDEO – Video Concept, Set and Art Direction: Shane Barry / Models: Jamily Meurer, Aktech Joy Winnie and Remington Williams / Video Director and Score: Andres Burgos / DP: Jonathan Schoonover / Stylist: Jorden Bickham / Casting: Ed Kim / Producer: Karen Tighe.

RULES OF STYLE SHOOT – Art Direction + Campaign Curation: Shane Barry / Concept, Locations: Shane Barry and Emily Smith / Model: Jamily Meurer / Photography: Chloe Horseman / Stylist: Miguel Enamorado / Casting: Ed Kim / Producer: Catherine Crate.

THE WEEKEND GETAWAY SHOOT – Art Direction, Concept, Locations + Campaign Curation: Shane Barry / Model: Carolina Burgin / Photography: Menelik Puryear / Stylist: Miguel Enamorado / Casting: Shawn Dezan / Producer: Catherine Crate.

A special M&S online fragrance editorial captures the spirit of the festive season through unique photo layered origami paper sculptures.

Campaign Concept: Shane Barry

Photography: Christophe Bouquet

Paper sculptures: Zoe Bradley

2021 Campaign and identity creation featuring Christy Turlington Burns and a cast of accomplished women.

Lafayette 148 New York leads the industry with this empowering women, brand building, integrated marketing campaign that celebrates diversity, authenticity and building women up – digital, social, strategic ecommerce, performance marketing, moving image, print, and identity creation.

Campaign Creation, Art Direction + Identity: Shane Barry

UnordinaryWomen Concept: Amy Gray

Photography: Alexandra Nataf

Stylist: Laura Ferrara

Video DP: Andy Swartz

Still Life Photography: Josephine Schiele

Producers: Jenny Friedberg + Karen Tighe

Digital + Logo Graphic Design: Lauren Subers, Print Graphic Design: Brenda Gates

Black and white masculine photographic details harmonize with color still-life hero shots in this 'Hands of time' timepiece editorial for Plaza Watch Magazine.

Photography: Richard Foster

Urban vignettes juxtaposed with clean studio minimalism envelop this ethereal campaign of seasonal essentials for the modern discerning woman.

Location Shoot – Art Direction + Campaign Curation: Shane Barry

Casting, Concept, Locations: Shane Barry and Emily Smith

Models: Chunjie Liu and Missy Rayder

Photography: Chloe Horseman

Stylist: Michael Cook

Producer: Catherine Crate

Studio Shoot – Casting, Art Direction, Concept, Email Image and Template Curation: Shane Barry

Model: Vasilisa Pavlova

Photography: Justin Marquis

Producer: Catherine Crate

LVMH and De Beers collaborate to create the premier global diamond jewellery brand. 

'Natural Beauty' Company repositioning concept to build De Beers Jewellery brand awareness and drive business through 360° company rebranding including, 'Natural Beauty' concept, corporate identity, all global advertising/photography, print, digital design and new brand signature.

Creative Direction: Paul Barry and Shane Barry

The Art of Fashion: L148 x Brooklyn Museum Advertising Campaign featuring Sam Rollinson celebrates the luxury fashion brand’s DNA strands of art, architecture and design — digital, moving image, social, print, 360° campaign.

Campaign Concept, Casting, Location + Art Direction: Shane Barry

Model: Sam Rollinson

Photography: Liz Collins

Video DP: Theo Stanley

Producer: Karen Tighe

Print Graphic Design: Brenda Gates, Digital Graphic Design: Lauren Subers

Escape the heat of the city with this cool palette of sustainable get-away-essentials. The summer campaign for Lafayette 148 New York — Video, direct mail (catalog featured), digital, social, integrated marketing.

Art Direction + Campaign Curation: Shane Barry

Campaign Concepts, Casting, Locations: Shane Barry and Emily Smith

“Kind–Fabric Name” and Sustainable Content Strategy: Amy Gray

Campaign Cast: Heather Kemesky with Amira Pinhiero, Ruby Campbell, Tilda Lindstam

Video DP: Theo Stanley

Studio Fashion Photography: Lara Jade

Location Fashion Photography: Francis Catania

Still Life Photography: Rachel Watson

Producer: Karen Tighe

Print Graphic Design: Brenda Gates

Style in the fast lane with these girl-about-town digital editorials from fashion capitals Paris and New York.

New York Model: Laura Julie, Photography: Ben Morris

Paris Model: Alana Bunte, Photography: Quentin De Briey

Smythson Spring Summer 2018 advertising campaign celebrates the comfort of home and the brand’s corporate Nile Blue color.

Photography: Mark Sanders

Art Direction: Paul Barry and Shane Barry

Alfred Dunhill’s rich assortment of seasonal gifting classics are presented in this print and digital campaign inspired by the magic of the enchanted forest.

Still Life Photography: Richard Foster

Cover Photography: Frank Mark Serge

Gritty industrial architecture is juxtaposed with the luxurious textures of the collection in this Fall 2020 advertising campaign — digital, moving image, social media, print and physical.

Models: Josephine Le Tutor and Jeanne Cadieu

Location Photography: Joseph Trisolini

Studio Photography: Peter Buckingham

Video DP: Andy Swartz

Campaign Concept and Curation (Video + Score, Print and Social), Casting, Art Direction, Brand Logo Redesign Management by Shane Barry

Client: Andy Dunn, CEO.

Brand creative and strategy deck 2017 sample pages for Bonobos; a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States.

Images are for reference purpose only to demonstrate concept, mood, brand DNA development.

All content, strategy and image curation: Shane Barry.

The classic movie "The Talented Mr. Ripley" inspired this sun-drenched spring/summer advertising campaign — print, digital and moving image.

Models: Ieva Laguna with Florian Van Bael

Photography: Adam Whitehead

Campaign Concept: Paul Barry

Campaign Casting, Location + Art Direction: Shane Barry and Paul Barry

Identity creation including, brand signature, stationery, monogram, corporate pattern, typography, color, ownable advertising template, brand guidelines, design and print specifications.

The luxury brand’s New York heritage and the cities physical landscape envelope this Fall 2019 Advertising Campaign — digital, moving image, social, and print.

Model: Sam Rollinson

Photography: But Sou

Video DP: Andy Swartz

Campaign Concept, Casting, Art Direction + Campaign Curation: Shane Barry

Featuring Giedre Dukauskaite, rebranding launch lookbook:  Curated looks from Isaac Mizrahi's debut collection for Liz Claiborne New York are juxtaposed in still life and portrait photography. 

Digital summer lookbook:  Portrait and still life images hero Isaac Mizrahi's varied accessories collection for Liz Claiborne New York. 

Model: Giedre Dukauskaite

Fashion Photography: David Slijper

Still life Photography: Ilan Rubin

Stylist: Kristen Naiman

Concept, Casting + Art Direction: Shane Barry

Design, options and inspiration reference for a graphic 2016 Holiday card.

Concept design, mood boards, design: Shane Barry

Featuring Karlie Kloss, spontaneity and movement embody the season in this sartorial brochure and in-store images.

Model: Karlie Kloss and Leroy Buiter

Photography: Josh Olins

Art Direction: Paul Barry and Shane Barry

Art and commerce combine in this user friendly grid and navigation for De Beers Jewellery web design.

Conceived site look and feel, collaborated with CREATETHE GROUP on execution and site hosting.

Photography: Coppi Barbieri and Richard Foster

Website Page Design: Shane Barry

Seasonal fragrance favorites feature in this BeautyBar online editorial.

Photography and Design: Shane Barry

For Arts International Magazine, Agnes Martin’s extensive body of work is celebrated at The Guggenheim Museum.

Photography: Shane Barry and Ilaria Conte

Print, plaid and pattern collide in the Daks Spring Summer 2017 advertising campaign at Fawley Court House.

Models: Mirte Maas and Max Rendell

Photography: Adam Whitehead

A collection of compelling images that celebrate the brand’s artistry and excellence.

Photography: John Bennett

Seasonal color, lighting and shapes compliment the Daks collections in the Spring Summer and Fall Holiday 2015 advertising campaigns.

Models: Sigrid Agren, Bastiaan Van Gaalen, Bette Franke, Lars Burmeister

Photography: Liz Collins

Global brand book to highlight De Beers’ new successful rebranding and identity. 

Photography: Richard Foster and Coppi Barbieri.

Juxtaposed image scale with color and black & white portraits reflect the tension of fabrics, details and patterns featured in John Bartlett's menswear line for Claiborne by John Bartlett.

Fall Holiday advertising campaign photography: Jeffrey Graetsch

Spring Summer Collection launch book photography: Greg Vaughan

A clean and contemporary mood creates the perfect aesthetic for Megan Park’s textured, layered and embroidered SS 2015 collection.

Fashion Designer: Megan Park

Photography: Stephen Ward

The De Beers DNA strands of unparalleled craftsmanship and design are championed in this 2015 holistic global media campaign - advertising, digital, moving image, social media, direct mail, in-store and DB Master Diamonds monogram creation.

Model: Andreea Diaconu

Portrait Photography: Mary McCartney

Still Life Photography: Richard Foster and John Bennett

The artistry in fine watchmaking is celebrated in these timepiece editorials.

Photography: Richard Foster

Luxe textures showcase Alfred Dunhill’s layered product assortments.

Photography: Richard Foster

Global Creative; Print, Digital, Advertising.

Photography: Josh Olins

Still Life: Katie Hammond

Unravel the magic of the De Beers diamond in this 2016 global advertising campaign; Single page ads, Double page spread, Social, Digital and New Store opening hoarding, Manhattan.

Photography: Richard Foster

A gifting checkerboard sets the scene for Smythson's 2010 Holiday advertising campaign.

Photography: Richard Foster

Timeless photographer Richard Avedon and Club Monaco's iconic black and white heritage inspired this Spring/Summer image campaign. Collaboration with Lloyd + Company. 

Photography: Peter Lindbergh

Creative Director: Doug Lloyd

The Set reinvents Grand Dame properties at the heart of some of Europe's greatest cities – transforming them into diverse, dynamic places of opulence and splendor.  Typography, design and illustration for seasonal direct mail pieces capture the spirit of these revived locations.

Holiday brochure illustrations by Clym Evernden.

Elements of The New Graff Diamonds identity feature in these brand building still life advertisements.

Photography: Daniel Herendi

Collateral:  Consecutive advertising billboards for 'International Luxury Travel Market' event (ILTM) Paris, Marketing material, Direct mail and Akasha spa brochure design.

Typography, color, pattern, illustration and texture convey the essence of Aubert & Mascoli's Fronsac red wine collection produced in an area east of the Bordeaux wine region.

Looks are presented in color and black & white on double page spreads to show 'how to wear' John Bartlett's Fall men's collection.

Photography: Greg Vaughan

Global branding material that showcases the splendor of The Peninsula world through photography, brand book design, brochures and brand guidelines.

Photography: William Furniss

Classic ‘Dolce Vita’ era glamour is given a contemporary twist in this cinematic advertising campaign for Italian diamond jeweller Damiani.

Fashion photography: Greg Williams

Still life photography: Richard Foster and Lydia Whitmore

The warmth of the Holiday season inspired this classic image campaign with a golden glow fading to black and white. Collaboration with Lloyd + Company. Photography Peter Lindbergh. Creative Director Doug Lloyd.

Heritage crest design and on-garment marketing program.

In collaboration with Bentley, Vertu launch the Signature Touch phone to share a vision of elegant British luxury and uncompromising performance in this 2014 advertising, moving image and direct mail campaign.

Photography: Greg Williams

Ornate details in seasonal locations layered with the Daks house check create the perfect combination for the Spring Summer and Fall Holiday 2012 Daks advertising campaigns.  

Photography: Liz Collins

Architecture, sculpture, optimism and beauty inspire this considered campaign in New York City.

Photographer: Chloe Horseman

Model: Chunjie Liu

Fashion Designer: Emily Smith

The integrity of the Forevermark diamond and its unique inscription are captured in this 2013 global advertising campaign.

Photography: Richard Foster